Aleksandar “Kojot” Ašković is one of the pioneers of Serbia’s tech and gaming scene. He began his career in 1997 with Svet kompjutera magazine, later creating the TV shows Game-Over and KursorTV. In 2009, Aleksandar launched the KursorTV YouTube channel — his first step into online video and digital media.
Since 2016, he has worked as a YouTube consultant, helping major brands and creators develop data-driven video strategies. His clients include EuroLeague Basketball, LG, UNDP Serbia, Sport Klub, Valvoline EMEA, BalkanTrip, and Andrija Milošević. He also worked as a consultant for USAID/Irex and Thompson Foundation. Today, Aleksandar combines his media experience and gaming passion to help others thrive on YouTube while continuing to explore YouTube culture.